Monday, September 15, 2014

FEED THE RUSH! (Surge Is Back)



Mondays generally represent the worst day of each week for me, much like they generally do for everyone. However, this week, Monday will only be surpassed in greatness by Wednesday, when I will enjoy a nice, refreshing Surge for the first time in at least 13 very sad, very long, very frustrating years. I expect this to be one of the most glorious moments I have experienced in a long time. Hopefully, I can find a way to pair it with playing a little Crash Bandicoot or Final Fantasy VII while jamming to Weezer's Pinkerton.

Yes, Surge has returned after a very long absence. I hope that it is going to be around a lot longer than just a short limited time promotion. Coca-Cola seems to indicate that, as with all things capitalistic, the livelihood of Surge will depend on the amount of the beverage Coca-Cola is able to sell. The Coca-Cola press release is here.

The re-release has caught national media attention (here, here, and here). #SURGEisback was also a top trending topic on Twitter this morning. Early demand seems to be solid. Currently it is sold out on Amazon (http://amazon.com/surge) for the second third time today. (Thankfully, more Surge can be seen leaving the factory in this video.) Surely that means good things for the future. We'll see.

I think that in the age of soda bans and the overall nanny-state mindset, the ability for me to give my dollars to purchase what is arguably one of most nutritionally devoid substances ever created can only be seen as a victory for liberty.

To keep up with all things Surge, you can follow @Surge on Twitter, or visit facebook.com/surgemovement.





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